International Journal of Art & Design Education

Design Employment Trends

Volume 13.1   1994



During 1991 BTEC (the Business & Technology Education Council) researched into how far design programmes in colleges in North East and North West England were meeting employer needs. The research involved gathering information from colleges in the regions, and from employers. A selected sample of employers were consulted and their perceptions of design education and training matched against the range of provision available. At the same time employers were asked to comment on how they used design within their organisations and from where they recruited designers. The research in particular, highlighted the move toward more broad-based and multi-disciplinary provision in some colleges as a response to employer demand for designers who were flexible and adaptable. Transferability was seen as important by both colleges and employers.